Any communication by a retailer that informs, persuades, and/or reminds the target market is _____

The distinct competency of a retailer relative to its competitors is referred to as _____

a. economies of scale b. its cost advantage c. a focused strategy d. its competitive advantage

According to the population ecology theory, which of the following strategies advocates entering an environment late, after the uncertainty in that environment is reduced and the correct way to compete is apparent?

A) r-strategy B) generalist strategy C) K-strategy D) specialist strategy