The present value of $100 received at the end of year 1, $200 received at the end of year 2, and $300 received at the end of year 3, assuming an opportunity cost of 13 percent is: (Round to the nearest whole dollar)

Which of the following is appropriate when the research objective is generalization?

A) averages B) confidence intervals C) cross-tabulation D) correlation E) ANOVA

Which term refers to the general idea that will be communicated to consumers through an advertisement?

A) advertising appeal B) message strategy C) consumer-generated message D) creative concept E) message execution