A white background for body slides:
a. allows attention on the slide to be on the foreground
b. allows for maximum contrast for any images you put on them
c. both of the above
d. none of the above
c
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Landingham Laboratories has decided to introduce its new over-the-counter antibiotic for ear infections in a limited market consisting of only two cities, and to closely monitor the reactions of potential customers to the product and its marketing program. What is this called?
a. dual distribution b. laboratory testing c. test marketing d. use test
In general, companies that focus on a triple bottom line are most likely to place a priority on which of the following?
A) sustainability B) the production orientation C) the selling orientation D) manufacturing on demand E) instapreneurship