According to PRIZM, the ________ cluster is characterized as the nation's tech-savvy singles and couples, living in areas typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants, and all types of
bars-from juice to coffee to microbrew.
A) beltway boomers
B) old milltowns
C) young digerati
D) cosmopolitans
E) winner's circle
C
Business
You might also like to view...
An owner who excavates on her property below the level of a neighbor's foundation is
A. always responsible for damages to her neighbor's structure. B. required to give notice to the neighbor of the proposed excavation. C. both of these. D. neither of these.
Business
When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
A) market segmenting B) undifferentiated targeting C) differentiation D) targeting E) positioning
Business