The management of an organization performs several broad functions, including:

Baldwin Welding and Steel Fabrication decided that their market was the greater Baldwin, Illinois area. They have used ________________ segmentation.

a. Geographic b. Demographic c. Benefits sought d. It's impossible to tell from this example

To construct a quality leverage point, the creative builds a pathway that connects a:

A) product attribute to the product benefit B) product attribute to the potential buyer's value system C) product benefit to the potential buyer's value system D) personal value to the potential buyer's value system