A ___________________ is a reward for being an owner of a business that is prospering.

Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:

A) rational appeals. B) emotional appeals. C) SRC appeals. D) melodramatic appeals. E) localized appeal.

The New York Times introduced which of the following revenue models in 2011?

A) paywall B) metered subscription C) advertising D) walled garden