Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:
A) rational appeals.
B) emotional appeals.
C) SRC appeals.
D) melodramatic appeals.
E) localized appeal.
B
Business
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A. Dillon Round B. Tokyo Round C. Kennedy Round D. Uruguay Round
Business
A(n) ________ is a contractual obligation of a company to repay the holder the amount of his or her original investment plus interest at a specified future date
A. bond B. equity C. common stock D. capital stock
Business