Aside from the United States and Japan, _____ is the most important single national market.

Target audience-centered marketing means that the organization might undertake

a. a change in the value proposition (product, service or idea itself) b. a change in organizational goals c. increase use of multiple advertising or communication strategies to reach its audiences d. focusing more advertising on the organization's single primary audience e. a reduction in research to allow more money in promotion

The Government in Sunshine Act of 1976 requires each agency headed by a collegiate body to ________

A) publish an annual summary of all adjudicatory decisions of the previous year B) publish a summary of proposed procedural rules C) hold every portion of a business meeting open to public attendance D) hold every portion of a business meeting behind closed doors