Which of the following is the advantage of public relations?

A) the message originates from an unbiased source
B) the sponsoring company has full control of the message promoted
C) the message is almost always positive
D) the message is very unlikely to damage a company's reputation

A

Business

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Estimated residual value is not depreciated because the company will receive this amount when the asset is sold

Indicate whether the statement is true or false

Business

Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers

A) customer retention B) customer loyalty C) customer acquisition D) customer abandonment E) market basket analysis

Business