Three areas of having the greatest impact on customer service and loyalty are discussed in this chapter. Name these and give a brief example of each
What will be an ideal response?
Three areas are:
• personalization (example: demand for individualized, customized products and services; rejection of "one-size-fits-all" thinking)
• changing demographics (example: adapting to broader ages range, changing image of older customers, global economy and broader range of cultures served, greater ethnic mix of employees, customers)
• transparency (example: customers have access to pricing information, competitive comparisons, etc.; companies being more open and trusting)
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Direct marketing is interactive because the advertiser is attempting to develop an ongoing dialogue with customers.
Indicate whether the statement is true or false.
The global dispersal of productive activities is ___________________
Fill in the blank(s) with the appropriate word(s).