In a survey of advertising agency executives, advertising managers stated that a significant amount of their staff's time was wasted or used ineffectively because of poor communications between the agency and the client

According to the text _____ is the key component in developing successful marketing strategies and avoiding major marketing blunders in the international marketing environment.

Fill in the blank(s) with the appropriate word(s).

Optical scanning methods helps retailers select the kind of merchandise to stock and what factors may influence purchase decisions.

a. true b. false