Which of the following statements is LEAST accurate concerning online job searching?
a. Job seekers in the current job market will want to use both traditional and online means in their job search.
b. Online employment search capabilities extend the range of possibilities previously available to the job seeker.
c. Online job searching is a trend that is expected to grow in popularity.
d. Online job searching is important for technical job seekers in computer-related field but not as important for job seekers in other fields.
D
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If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with which of the following?
a. little personalization b. little benefit strength c. little benefit complexity d. little feature charisma
Objectivity, which journalists presumably strive for and public relations practitioners help media professionals to achieve, is ideally an attempt ________
A) at pure and complete neutrality B) to be fair, to remain neutral C) to include enough biased opinions to make a story believable D) to satisfy conservative critics of the so-called "liberal media"