If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with which of the following?

A _____ is a senior person within the organization who assumes responsibility for a junior person

Fill in the blanks with correct word

When we judge someone on the basis of our perception of the group to which he/she belongs, we are using the shortcut called:

A) categorizing. B) assimilating. C) stereotyping. D) grouping.