According to Direct Marketing, the number one reason consumers remain in a permission marketing program is:

A) they receive account status updates
B) contests and sweepstakes being offered
C) price bargains offered
D) the content is interesting

D

Business

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Which arm of the National Advertising Review Council is made up of people from the field of advertising who evaluate complaints submitted by consumers, consumer groups, industrial organizations, and advertising firms?

A) National Advertising Division (NAD) B) National Advertising Review Board (NARB) C) American Association of Advertising Agencies (AAAA) D) Federal Trade Commission (FTC) E) American Advertising Federation (AAF)

Business

Which of the following are placed every 24 miles in the government survey?

A) Principal meridians B) Range lines C) Baselines D) None of the above

Business