This group is directly involved in producing goods and delivering services for a company

When a product is in the growth stage of its product life cycle, it is necessary to ensure that:

a. all elements of the promotional mix are equally utilized. b. advertising and public relations continue to remain important. c. persuasive and reminder advertising are decreased. d. personal selling is reduced to a large extent.

Goodwill messages are often more meaningful when hand written

Indicate whether the statement is true or false.