When a product is in the growth stage of its product life cycle, it is necessary to ensure that:
a. all elements of the promotional mix are equally utilized.
b. advertising and public relations continue to remain important.
c. persuasive and reminder advertising are decreased.
d. personal selling is reduced to a large extent.
ANSWER: b
When a product is in the growth stage of its product life cycle, advertising and public relations are particularly important. The promotional strategy is to emphasize a product's differential advantage over the competition.
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