Has the use of social media and online news sites enhanced the quality of information used by advocates? Why?
What will be an ideal response?
While online resources have greatly expanded the quantity of information available, the
quality of that outside information is increasingly suspect. The ideal answer will note the hazards
of using secondary (at best) sources that lack peer review. The credibility of web-based
information is often difficult to determine. If students have discussed “fake news,” “alternative
facts” and presidential communication by tweet, these examples might be incorporated.
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An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period
After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced. What process was the PR manager asked to undertake? a) Environmental scanning b) Issue tracking c) Issue management d) Conflict positioning
Listening skills develop as you practice listening to speeches, music, and programs with demanding content
Indicate whether the statement is true or false