Corporate databases are not really a major responsibility of IS organizations, and management of data has gotten increasingly streamlined as it has become distributed

To create audience-focus message, companies structure messages to include teasers, orientations and summaries

Indicate whether the statement is true or false.

In Chapter 14's "A Question of Ethics: Targeting Plus-Sized Critics," the key lesson is that focus group research should include consumers

Indicate whether the statement is true or false