In Chapter 14's "A Question of Ethics: Targeting Plus-Sized Critics," the key lesson is that focus group research should include consumers

What is an added percentage or dollar amount added to the cost to determine its selling price?

A. Sales tax B. Price increase C. Overhead D. Markup

In addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have a severe headache

The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible. A) full line strategy B) downward line stretch C) cannibalization strategy D) undifferentiated strategy E) upward line stretch