Which of the following is NOT a question related to an industry analysis?

A) How close is the firm to full capacity?
B) In what industry life cycle is the firm?
C) How profitable is the industry?
D) What are the overall prospects for revenue frowth and increased profitability in the industry?

A

Business

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Which is an advantage of the direct approach to collecting perception data?

A) It is easier to label the dimensions. B) It is easy to identify respondents with homogeneous perceptions. C) The researcher does not have to identify a set of salient attributes. D) The respondents can be clustered based on the attribute ratings.

Business

The ________ is always at the top level of the distribution channel

A) end consumer B) retailer C) manufacturer D) wholesaler

Business