Which is an advantage of the direct approach to collecting perception data?
A) It is easier to label the dimensions.
B) It is easy to identify respondents with homogeneous perceptions.
C) The researcher does not have to identify a set of salient attributes.
D) The respondents can be clustered based on the attribute ratings.
C
Business
You might also like to view...
A standard is a sales price, cost, or quantity that is expected under normal conditions
Indicate whether the statement is true or false
Business
Penalties for violating the Fair Credit Reporting Act include
A) fines up to $10,000 B) fines, actual damages suffered by the consumer, punitive damages, and reasonable attorney's fees C) fines up to $12,000 D) imprisonment for 3 years "
Business