Social loafing is a very individualist perspective. Countries that value the individual over the team should be more cautious and not surprised to see social loafing. This represents which of the current issues in? teams?

Effective public relations is based on

A) Actual policies and performance B) Spin and hype C) One-way message dissemination D) Promotional strategies E) Competition

What was the biggest success of the "Frito-Lay and junk food" case?

A) Planners utilized strategic communication to defeat the "junk food" label. B) Social media users became the biggest new market. C) "Sneak peeks" to journalists and bloggers boosted product sales. D) Frito-Lay switched to new, healthier product formulas. E) Both A and D.