What was the biggest success of the "Frito-Lay and junk food" case?
A) Planners utilized strategic communication to defeat the "junk food" label.
B) Social media users became the biggest new market.
C) "Sneak peeks" to journalists and bloggers boosted product sales.
D) Frito-Lay switched to new, healthier product formulas.
E) Both A and D.
Answer: A
Communication & Mass Media
You might also like to view...
You have been promoted to a management position at work. You expect employees to fulfill your requests because you are the boss. What type of power is this?
a) Referent power b) Coercive power c) Persuasive d) Legitimate power e) Charismatic power
Communication & Mass Media
Even a brief encounter with someone from a different culture can impact one’s cultural identity because it is ________.
a. ego-based. b. coded. c. dynamic. d. static.
Communication & Mass Media