________ shifts, such as age, gender, ethnicity, and marital status, and changing values, can signal opportunities for businesses
A) Political
B) Demographic
C) Technological
D) Utility
E) Economic
B
Explanation: B) For example, we can expect the demand for medical care, pharmaceuticals, and nursing homes to increase as the average age of the population increases.
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________ are the sum of the ________ and ________ for any given level of production
A) Fixed costs; variable costs; marginal costs B) Fixed costs; break-even costs; variable costs C) Variable costs; fixed costs; marginal costs D) Total costs; fixed costs; variable costs E) Break-even costs; fixed costs; total costs
Which of the following statements about the adopter categories is true?
A) More than 50 percent of the population is classified as late majority adopters. B) Early adopters are risk aversive. C) Early majority adopters are typically middle class and like to buy established products. D) Innovators are a much larger group than laggards. E) Late majority adopters are typically unconcerned about social acceptance.