A drawback to action learning is that it requires spending time away from one's immediate job responsibilities.

Which element of the marketing mix refers to a good, service, or idea that satisfies consumers' needs?

A. place B. promotion C. product D. price

In calculating the lifetime value of a market segment, the figures that require an accurate database are:

A) retention rates B) fixed and variable costs C) database costs and acquisition costs D) marketing and advertising costs