Which element of the marketing mix refers to a good, service, or idea that satisfies consumers' needs?

A __________ is a Web-based presentation, lecture, workshop, or seminar that is transmitted digitally, with or without video.

a. briefing b. podcast c. virtual presentation d. webinar

Which sustainable marketing principle requires that a company continuously seek real product and marketing improvements?

A) consumer-oriented B) innovative C) customer-value D) sense-of-mission E) market-oriented