Yield to call represents the rate of return that investors earn if they buy a callable bond at a specific price and hold it until it is called back and they receive the call price, which would be set above the bond's par value

Which of the following is NOT a form of one-to-one marketing?

A) social networking B) direct marketing C) database marketing D) trade sales promotion activities E) personal selling

ShopWell, a large supermarket chain, wants to offer a wider variety of fresh ready-to-go meals for its customers

ShopWell has contracted with The Great Wall, a Chinese restaurant, and Salad Heaven, a health food restaurant, to set up small take-out areas within the supermarket. This arrangement is an example of ________. A) convenience stores B) leased departments C) specialty stores D) hypermarkets E) off-price retailing