Which of the following is NOT a form of one-to-one marketing?
A) social networking
B) direct marketing
C) database marketing
D) trade sales promotion activities
E) personal selling
A
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Which of the following is NOT a major trend contributing to the evolution of the practice of public relations?
A) growth in use of traditional distribution systems, including cars, trucks, and airlines B) growth of big institutions C) heightened public awareness and media sophistication D) dominance of the Internet and growth of social media
The dividend irrelevance hypothesis is based on all of the following assumptions EXCEPT
A) investors do not need cash dividends to supplement their current income. B) investment decisions will not be altered by the amount of dividend payments. C) perfect capital markets. D) borrowing decisions will not be altered by the amount of dividend payments.