Some cultures, i.e., Japan, are more comfortable spending substantial amounts of time on relationship-building activities before moving toward task accomplishment
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Some cultures (like the United States) emphasize short-term time frames, while others emphasize long term future time frames. Because Japan focuses on longer time horizons, Japanese culture is more willing to invest in relationship building before moving to task accomplishment.
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Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget?
A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. D) The percentage-of-sales method encourages experimentation with countercyclical communication or aggressive spending. E) The percentage-of-sales method encourages building the communication budget by determining what each product and territory deserves.
According to the text, researchers may assess validity using coefficient validity
Indicate whether the statement is true or false