With the home replication strategy ________
A) the firm utilizes the core competency of the firm or firm-specific advantage it developed in domestic markets as its main competitive weapon in the foreign market it enters
B) the firm views itself as a collection of relatively independent operating subsidiaries
C) the firm views the world as a single marketplace and has as its primary goal the creation of standardized goods and services that will address the needs of customers worldwide
D) the firm assigns responsibility for various organizational tasks to the unit of the organization best able to achieve the dual goals of efficiency and flexibility
A
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Which of the following BEST describes relationship selling?
a. It is also called adaptive selling. b. It is more concerned with making a sale than with developing customer trust. c. It emphasizes a win-win outcome. d. It is more typically used when selling low-involvement products in the consumer market.
Current is a catalogue retailer that sells greeting cards, wrapping paper, and decorative bows. Since its inception, the catalogue retailer has offered three separate prices on each item purchased. The highest price is for purchases of a single item. The middle price is for purchases between two and five of the same item. The lowest price is for purchases over five of the same item. What common form of purchase discount is Current using?
a. quantity discount b. cash discount c. functional discount d. promotional allowance