The three effects of positive organizational behavior are amplifying, buffering, and positivity.

The primary disadvantage inherent in the use of personal selling as the primary marketing communications tool is its:

A. Lack of flexibility B. Ability to communicate with only a small number of customers C. Two-way communication flow D. Inconsistency from customer to customer E. Ability to be used successfully with other marketing communications tools

Assume the U.S. interest rate is 2 percentage points higher than the Swiss rate, and the forward rate of the Swiss franc has a 4 percent premium. Given this information:

a. Swiss investors who attempt covered interest arbitrage earn the same rate of return as if they invested in Switzerland. b. U.S. investors who attempt covered interest arbitrage earn a higher rate of return than if they invested in the United States. c. A and B d. none of the above