Consistency across advertising campaigns is ordinarily not a major concern in advertising management

In Mexico City, only 55-60% of the population owns a telephone. The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other cities. This will complicate the task of market researchers hoping to use a telephone survey to obtain a ________ of the Mexican population.

A) probability sample B) convenience sample C) secondary sample D) focus group sample E) quota sample

The ________ is a document that describes how an advertiser plans to spend its media budget to reach its objectives

A) media audit B) ad trafficker C) rate card D) media placement E) media plan