In Mexico City, only 55-60% of the population owns a telephone. The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other cities. This will complicate the task of market researchers hoping to use a telephone survey to obtain a ________ of the Mexican population.
A) probability sample
B) convenience sample
C) secondary sample
D) focus group sample
E) quota sample
A
Business
You might also like to view...
Which of the following is NOT part of the strategic planning process and its organizing framework?
A. assess what is changing in its macro-economic environment B. understanding what is influencing markets today C. assess what strategies its competitors are pursuing D. assess who its customers are and how they are changing E. assess what are its capabilities, competencies and advantages
Business
A six-month listing agreement cannot be broken by the seller.
a. true b. false
Business