In content analysis, syntactical units are
a. those occupying observable space or time in media
b. units of language such as words or sentences
c. stories or dramas
d. persons or events
e. broad topics
b. units of language such as words or sentences
Communication & Mass Media
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One argument against television advertising is that viewers have the ability to change channels, so TV commercials are not as effective as print advertisements
a. True b. False
Communication & Mass Media
Identify the acronym AQH:
A. all quarter hours B. another quarter hour C. average quarter hour D. all of these answers E. none of these answers
Communication & Mass Media