One argument against television advertising is that viewers have the ability to change channels, so TV commercials are not as effective as print advertisements

Lennart Nilsson is a world-renowned photographer. He is noted for his photographs of medical subjects such as in vivo human embryos. Nilsson's photos are admired because of their

a) unusualness. b) drama. c) expression. d) action.

EPKs are generally targeted to:

a. Major events such as disasters b. Advertising to a specific audience c. Public service announcements d. Entertainment