An inventory item can be:
a. only a parent.
b. only a component.
c. both a parent and a component.
d. either a parent or a component, but not both.
C
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The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.
A) age and life-cycle B) user status C) benefit D) demographic E) geographic
Areas of business within a firm that are distinct enough to have their own missions, business objectives, resources, managers, and competitors are referred to as ________
A) strategic business units B) market development units C) market penetration units D) standard business units E) competitive intelligence units