The major difference between social and commercial cues is based on the _____

Complete the following table. Identify which cognitive bias is represented in each example

Example Cognitive Bias Wolf Co. is looking to purchase a new computer. The manager noticed one model that advertised free maintenance for one year. He appears to be more focused on the free maintenance than the specs of the model. Sydney, Inc. needs new copiers. The manager was asked to research the latest models, but instead purchased the same model as they did last year. S & C Company needs to upgrade the office computers. The salesperson demonstrated how Brand A (which the staff prefer) will run all the required software and provide increased functionality. However, the manager in charge of decision making for the purchase prefers Brand B — and only 'listened' to the presentation to be polite. What will be an ideal response?

Adams Cutlery has always relied upon advertising to market its products to final customers

However, the marketing team at Adams Cutlery now wants to begin a direct-marketing campaign consisting of a company website, emails to current customers, and an online catalog. Which of the following would the marketing team expect to gain as a result of implementing this direct marketing plan? A) the ability to increase the range of products the company offers B) a wealth of information about competitors and their products C) more control over customers' interactions with the company D) the ability to learn more about their customers and tailor offerings to fit their needs E) a higher cost-per-contact that could prove to be more cost effective than advertising in mass media