Complete the following table. Identify which cognitive bias is represented in each example

Example
Cognitive Bias
Wolf Co. is looking to purchase a new computer. The manager noticed one model that advertised free maintenance for one year. He appears to be more focused on the free maintenance than the specs of the model.

Sydney, Inc. needs new copiers. The manager was asked to research the latest models, but instead purchased the same model as they did last year.

S & C Company needs to upgrade the office computers. The salesperson demonstrated how Brand A (which the staff prefer) will run all the required software and provide increased functionality. However, the manager in charge of decision making for the purchase prefers Brand B — and only 'listened' to the presentation to be polite.

What will be an ideal response?

Answer:
Example
Cognitive Bias
Wolf Co. is looking to purchase a new computer. The manager noticed one model that advertised free maintenance for one year. He appears to be more focused on the free maintenance than the specs of the model.
Anchoring bias
Sydney, Inc. needs new copiers. The manager was asked to research the latest models, but instead purchased the same model as they did last year.
Availability bias
S & C Company needs to upgrade the office computers. The salesperson demonstrated how Brand A (which the staff prefer) will run all the required software and provide increased functionality. However, the manager in charge of decision making for the purchase prefers Brand B — and only 'listened' to the presentation to be polite.
Confirmatory bias

Business

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