According to the text, Wells Fargo focused on which of the following in the dormant stage of the issue life cycle?
a. closing some of its branches
b. encouraging media coverage
c. repairing its damaged image
d. anticipating customer reactions
c. repairing its damaged image
Communication & Mass Media
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A customer is curious about a product she sees advertised on television and researches it to learn more. Then she determines if she really needs the product in relation to if she really needs and wants it. What is this last process called?
a) Evaluation b) Trial c) Interest d) Adoption
Communication & Mass Media
Project teams pull together people from different work units or jobs to perform functions that the regular organization is not equipped to perform well
Indicate whether this statement is true or false.
Communication & Mass Media