The __________ approach has two advantages: it provides a digital signature as well as message authentication and it does not require the distribution of keys to communicating parties

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions. B) They incorporate some concession, inducement, or contribution that gives value to the consumer. C) Given their live, real-time quality, public relations tools are more actively engaging for consumers. D) Public relations communications can be prepared to appeal to the addressed individual. E) Public relations tools create an immediate and interactive episode between two or more persons.

Which term refers to the facts or impressions the advertiser wants to convey to potential customers?

A) medium B) message C) copy D) graphic