Which term refers to the facts or impressions the advertiser wants to convey to potential customers?

Alyona Carolls thinks that her company is discriminating against a particular group of employees by denying them seniority or promotions. She expresses her concern to a senior HR manager. This method of expressing concern about an instance of illegal employment through proper channels is known as _____.

A. opposition B. retaliation C. participation in a proceeding D. discrimination E. affirmative action

________ consists of the factors that have an impact on the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision maker, buyer behavior, legal

environment, economic environment, and marketing and technological skills of the firm. A) The approach to the problem B) Research design C) The environmental context of the problem D) Problem definition