With toys, movies, amusement parks, TV shows, and more, Disney uses brand extension
Indicate whether the statement is true or false
TRUE
Explanation: A family brand is a brand that markets several different products under the same brand name. Established companies are able to penetrate new markets successfully with their brand names. This is known as brand extension, marketing a product using the same brand-name image in a different product category.
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Which of the following is an example of encoding a message?
A) Deciding how to phrase a request to your boss for clarification on your new assignment B) Deciding to read the annual financial report of your company C) Deciding to purchase a new smart phone so that you can check and send email while you are on the go D) Deciding to toss out an advertisement that was mailed to you E) Deciding to read an email sent by a friend
Which of the following is NOT a cash-related activity of the financial manager?
A) Operating B) Systems C) Financing D) Auditing