What is meant by dissonance in dissonance theory?

What will be an ideal response?

Answers will vary.

Communication & Mass Media

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Which of the following is a good example of "cause-related" marketing?

A) distribution of writing pads to school children B) distribution of a country-western music tour C) allocating a percentage of sales to restore the Statue of Liberty D) a 10-city tour by the company president E) none of the above

Communication & Mass Media

Terms like "finally"and "in conclusion" are examples of devices

a. to motivate an audience to respond or be moved to action. b. that provide closure for a speech. c. that summarize the main points in a speech. d. that reemphasize the main point in a memorable way.

Communication & Mass Media