Which of the following is a good example of "cause-related" marketing?
A) distribution of writing pads to school children
B) distribution of a country-western music tour
C) allocating a percentage of sales to restore the Statue of Liberty
D) a 10-city tour by the company president
E) none of the above
Answer: C
Communication & Mass Media
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Most audience feedback will be ________ cues, such as frowns or nods from your listeners
Fill in the blanks with correct word
Communication & Mass Media
Which of the following was the most important effect of the printing press and movable type?
A. Ideas could spread rapidly beyond the communities where they originated. B. Book publishing became profitable. C. Spelling became standardized. D. Books could be printed in German instead of Latin.
Communication & Mass Media