Companies often want to sell their products through as many distribution channels as possible, thus gaining the largest possible market share. Which of the following can lead to resellers competing only on the basis of price?

Why should the clustering of variables be used?

What will be an ideal response?

Which of the following is an example of a combination of sales promotions and direct marketing?

A) a company giving discounts on their product prices in order to gain a brand image B) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize C) a company holding a press conference to talk about their new product D) a company's sales representatives meeting customers directly to present customized offerings E) a company sending an e-mail to a customer about a discount on a product during a holiday season