Which of the following is an example of a combination of sales promotions and direct marketing?
A) a company giving discounts on their product prices in order to gain a brand image
B) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize
C) a company holding a press conference to talk about their new product
D) a company's sales representatives meeting customers directly to present customized offerings
E) a company sending an e-mail to a customer about a discount on a product during a holiday season
E
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Discuss the concept of escalating levels of commitment to a brand. How do consumers progress in loyalty to a brand?
What will be an ideal response?
In formulating a mixed integer programming problem, the constraint x1 + x2 ? 500y1 where y1 is a 0-1 variable and x1 and x2 are continuous variables, then x1 + x2 = 500 if y1 is:
A) 0. B) 1. C) 0 or 1. D) none of the above