The forecasting model that is not a time series model is

A) exponential smoothing.
B) historical analogy.
C) mean absolute deviation.
D) moving average.
E) weighted moving average.

B

Business

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Advertising effort made in a given period will produce some additional sales response in subsequent sales periods, and the advertising carryover coefficients range from zero to less than one

Indicate whether the statement is true or false

Business

You would use weighting under which circumstance?

A) to create new variables that are composites of several other variables B) to adjust the sample so that greater importance is attached to respondents with certain characteristics C) to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale D) none of the above

Business