Which of the following is NOT a basic rule for questionnaire coding?
A) Every closed-ended question should have a code number associated with every possible response.
B) Use single-digit code numbers, beginning with "1," incrementing them by one and using the logical direction of the response scale.
C) Use the same coding system for questions with identical response options regardless of where these questions are positioned in the questionnaire.
D) Remember that a "check all that apply" question is simply a special case of a "yes" or "no" question, so use a "1" (="yes") and "0" (="no") coding system. You will want to consider each concept being tested as a separate question.
E) When possible, set up the coding system as soon as possible after the questionnaire is finalized.
E
You might also like to view...
Marketable securities are also known as ________
A) short-term investments B) held-to-maturity investments C) debt investments D) long-term investments
In the _____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers
a. mass media b. Web c. personal contact d. word-of-mouth