E-mail messages have not replaced letters because
because A) E-mail tends to be short. B) Letters provide a greater paper trail than e-mail. C) E-mail tends to be casual and conversational. D) All of the above.
D
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Which of the following is true of single-segment pricing strategy?
A) A single-segment pricing strategy is most likely to be employed during the decline stage of the product life-cycle. B) A single-segment pricing strategy is a cost-based pricing strategy rather than a value-based one. C) The company does not base the price of a product on the savings that customers realize over the life of the product. D) The main goal of single-segment pricing is to lower the cost to potential customers in order to attract their purchase volume. E) A single-segment pricing strategy overlooks both competitor's offerings and price sensitivity.
A small private university normally charges the same price –$200–per credit-hour for all courses and for all students
While the university is pretty near capacity in the fall and spring, it finds that its classrooms are only about 60 percent occupied during the summer session. A student of operations management wonders if revenue management might be useful to both the university and its students alike. This student, with help from some economics majors, estimates a demand curve for summer course enrollment. Points on this demand curve include 9000 credit-hours at the current rate of $200, 12,000 credit hours at $180, 15,000 credit-hours at $160, and 18,000 credit-hours at $140. Based on this demand curve, what price point would best serve the university, if its objective is the greatest revenue for the summer session?