The law of large numbers allows the insurer to predict aggregate dollar losses in advance of their occurrence

With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it

A) imagery B) judgment C) resonance D) salience E) performance

________ is a front-line responsibility of public relations

A) Litigation publicity B) Motivation management C) Reputation management D) Heuristic argumentation